Pertaining to artistic credits such as character designs, originality, scenes, etc., it should be credited from scale of 1 to 10 as 8 as it is good enough for modern stylish animated movie. You can see through the choices of colors and detailed hair illustrations on each character were meticulously created. Also, the scene color palette and design are uniquely created. Even the fur of the bears is superb.
Due to vivid action animation style of Brave, it is rated as PG of which is very wholesomely appealing to be watched with the whole family and kids but with guidance of a parent or guardian when younger children are watching this.
Not you’re typical Disney animation or the previous movies of Pixar. Why? No prince charming or fairy god mother thing of which you could see in other animated movies. Not a typical princess you knew since childhood. This movie is dedicated to Pixar's mentor the late master of innovations in technology.
Each main character has each own personality in which you can easily identify. Like for example the main character Merida which portrays a free-spirited manly attributable behavior of a young princess.
Not a typical "once upon a time, happily ever after and the end" type of animated movie of which the story involves the main character's story but also a lot to be seen and await. The movie not only portrays about bravery but also courage, love, traditions, etc.